2018 Campaign toolkit

Thank you for volunteering with your organization’s United Way campaign. Your enthusiasm and hard work make a tremendous difference in the lives of people right here in your community.

How to run a successful campaign in 3 easy steps

1. Inspire

2. Engage

3. Ask

                                                                                                      … and Thank

This toolkit provides information to help you through every step of your campaign. Included are tips, best practices, forms, templates, materials, videos and everything in between. These are all the necessary resources for coordinating a fun, educational and successful workplace campaign.

Resources

Social

Social media is a great way to highlight what you’re doing for your community through your workplace campaign. United Way Elgin Middlesex is active on major social channels. We would love to hear about what you’re doing in your campaign! Find us at @unitedwayemca and be sure to tag us in your posts and tweets. 

Facebook
Twitter
Instagram
GenNext Facebook
GenNext Twitter
GenNext Instagram

Here are a few ways to use social media to support your campaign. Check out our complete social media toolkit for more ways to get involved online and additional sample posts.

Below are some snapshots to share on social media to help raise awareness.

To save these images simply click on one to enlarge it and right click to save.

Living on her own, Emily struggled to manage school and life. A United Way funded program helped her get on track. See Emily’s story here:
https://bit.ly/2AEmj82

Many youth in our community face #unignorable barriers to a good future. United Way supports programs to help young people connect with their community, finish high school and find meaningful jobs. Show your #LocalLove, donate today: https://bit.ly/2OihlBt

The foundation for a strong community starts with investing in services and supports for people and families in need. Mental health counselling, training sessions and engagement opportunities are just some of the many vital, community-based resources that help make a difference. Show your #LocalLove, donate today: https://bit.ly/2OihlBt

Many youth in our community face #unignorable barriers to a good future. United Way supports programs that give every young person a real opportunity to succeed. Show your #LocalLove, donate today: https://bit.ly/2OihlBt

United Way programs boosted Samantha’s confidence and helped her achieve academic success. Today, she helps kids like Nuhaa find success too. See their story here:
https://bit.ly/2PCvFcE

Mike lived his life on the streets, selling scraps to survive. Then a United Way drop-in centre helped him find a home. See Mike’s story here:
https://bit.ly/2Rv29Dc

A lack of affordable housing is an #unignorable issue facing our community. United Way supports programs for people to help them get, and keep, secure housing. Show your #LocalLove, donate today:
https://bit.ly/2OihlBt

Growing up, Rose felt like no one was there for her. Then she started attending a United Way funded tutoring and mentoring program. Just knowing she had support turned her life around. See Rose’s story here:
https://bit.ly/2AFRDDa

For too many people in our community, poverty in an #unignorable struggle. United Way Elgin Middlesex supports programs that make sure that fewer people are vulnerable in the first place. Show your #LocalLove, donate today:
https://bit.ly/2OihlBt

#UNIGNORABLE – Homelessness
On any given night, 35,000 Canadians are homeless, turning anything from cars, to park benches, to underpasses into their homes.

➡️ Share and get involved at ShowYourLocalLove.ca

#UNIGNORABLE
Poverty can lead to a life of endless struggle. And children that are born into it are likely to live that way for their entire lives.

➡️ Share and get involved at ShowYourLocalLove.ca

#UNIGNORABLE
Mental health is not just in our heads. 1 in 5 Canadians suffer from a mental illness, leaving them to feel like they’re drowning in their own thoughts.

➡️ Share and get involved at ShowYourLocalLove.ca

Video

2018 Elgin Middlesex Campaign Video
Watch on YouTube

2018 Elgin Middlesex Campaign Video (French) Watch on YouTube

Other Campaign video’s available:

Rose & Theresa’s story: 90’s | 30’s | 15’s

Samantha & Nuhaa’s story: 90’s | 30’s | 15’s

Mike & Asares’s story: 90’s | 30’s | 15’s

Emily & Wendy’s story: 90’s | 30’s | 15’s

AJ & Ken’s story: 90’s | 30’s | 15’s

More of our videos are available on YouTube.

See how your donation makes an impact by using our online
Impact Calculator.

GenNext
GenNext works with United Way Elgin Middlesex and its community partners to get people in their 20s and 30s engaged in the community through volunteering, giving and action.

Youth United
One of the ways United Way offers youth the opportunity to play a more active role and have some decision-making power in their communities is through our London Life Youth United initiative. Youth United is sponsored by London Life through the national corporate citizenship program of Great-West Life, London Life and Canada Life.

Resources

United Way offers many online and payroll donation options. Below you can download the donation form and read more about leadership giving.

United Way’s logo is one of its most valuable assets and a form of intellectual property. Below is United Way Elgin Middlesex’s logo in various formats. United Way’s logo may be used by those who are raising funds or partnering with the charity.

Use of logo guidelines

  • No part of the United Way logo may be altered in any way
  • No wording or graphic may be added to the United Way logo
  • The United Way logo must be used/printed in red, black and grey (3-colour) or black (In special cases, the logo may be used in all red or all white. Please contact United Way to discuss)
  • The partnership and/or amount/percentage of donation to United Way must be clear on the material on which the logo appears
  • A third party using United Way’s logo must make it clear the event /initiative is for or with United Way, but not hosted by United Way
  • Download our brand guidelines

If you have any questions about United Way’s icons and proper usage, please contact:
Graphic Designer & Communications Coordinator, Sarah Walker at 519-438-1723 ext. 253.

 

To save the jpg or png images below, simply click on one to enlarge it and right click to save to your computer. Working files are also available in eps format.

3-colour horizontal logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working files), jpg and png

3-colour vertical logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working file), jpg and png

Black horizontal logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Black vertical logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Knock out horizontal logo
Black background eps (working files), jpg and png

Knock out vertical logo
Black background eps (working files), jpg and png

Use of logo guidelines

  • No part of the Share Your Local Love logo may be altered in any way
  • No wording or graphic may be added to this logo
  • The Share Your Local Love logo must be used with the United Way Elgin Middlesex logo

If you have any questions about the Share Your Local Love logo and proper usage, please contact:
Graphic Designer & Communications Coordinator, Sarah Walker at 519-438-1723 ext. 253.

 

To save the jpg or png images below, simply click on one to enlarge it and right click to save to your computer.

Full colour red vertical
Print quality (300 dpi, CMYK), jpg and png

Full colour black vertical
Print quality (300 dpi, CMYK), jpg and png

Full colour red horizontal 
Print quality (300 dpi, CMYK), jpg and png

Full colour black horizontal 
Print quality (300 dpi, CMYK), jpg and png

Stories and photography

Below are the stories and photos that you can use to support your campaign. Please use all materials with the United Way logo. Click the link to see the story. To save the images simply click to enlarge and then right click to save the image to your desktop.

Questions?

Ph: 519-438-1721
E: uw@unitedwayem.ca

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