2019 Campaign toolkit

Thank you for volunteering with your organization’s United Way campaign. Your enthusiasm and hard work make a tremendous difference in the lives of people right here in your community.

How to run a successful campaign in 3 easy steps

1. Inspire

2. Engage

3. Ask

                                                                                                      … and Thank

This toolkit provides information to help you through every step of your campaign. Included are tips, best practices, forms, templates, materials, videos and everything in between. These are all the necessary resources for coordinating a fun, educational and successful workplace campaign.

Resources

We would love to share our printed materials with you! Please contact us to order.

Jayce, Alixandra and kids campaign poster

Travis and Daniel campaign poster

Zoe and Cecil campaign poster

Donor information brochure

Donor Information brochure front

Leadership Case for Giving document

Social

Social media is a great way to highlight what you’re doing for your community through your workplace campaign. United Way Elgin Middlesex is active on major social channels. We would love to hear about what you’re doing in your campaign! Find us at @unitedwayemca and be sure to tag us in your posts and tweets. 

Facebook
Twitter
Instagram
GenNext Facebook
GenNext Twitter
GenNext Instagram

Here are a few ways to use social media to support your campaign. Check out our complete social media toolkit for more ways to get involved online and additional sample posts.

Below are some snapshots to share on social media to help raise awareness.

To save these images simply click on one to enlarge it and right click to save.

Profile picture

Cover photos

Feed shareables

Video

2019 Elgin Middlesex Campaign Video
Watch on YouTube

Other Campaign video’s available:

Jayce & Alixandra’s story: 60’s | 30’s

Travis & Daniel’s story: 60’s | 30’s

Zoe & Cecil’s story: 60’s | 30’s

Melanie & Virginie’s story: 60’s | 30’s (French, English subtitles)

More of our videos are available on YouTube.

GenNext
GenNext works with United Way Elgin Middlesex and its community partners to get people in their 20s and 30s engaged in the community through volunteering, giving and action.

Labour United
Labour United works tirelessly in the community through volunteerism and activism to raise the social conscience of our members through communication, education, engagement and actualization to create a community where everyone matters and is able to reach their full potential.

Youth United
One of the ways United Way offers youth the opportunity to play a more active role and have some decision-making power in their communities is through our London Life Youth United initiative. Youth United is sponsored by London Life through the national corporate citizenship program of Great-West Life, London Life and Canada Life.

Resources

United Way offers many online and payroll donation options. Below you can download the donation form and learn about point of sale and cause marketing campaigns.

United Way’s logo is one of its most valuable assets and a form of intellectual property. Below is United Way Elgin Middlesex’s logo in various formats. United Way’s logo may be used by those who are raising funds or partnering with the charity.

Use of logo guidelines

  • No part of the United Way logo may be altered in any way
  • No wording or graphic may be added to the United Way logo
  • The United Way logo must be used/printed in red, black and grey (3-colour) or black (In special cases, the logo may be used in all red or all white. Please contact United Way to discuss)
  • The partnership and/or amount/percentage of donation to United Way must be clear on the material on which the logo appears
  • A third party using United Way’s logo must make it clear the event /initiative is for or with United Way, but not hosted by United Way
  • Download our brand guidelines

If you have any questions about United Way’s icons and proper usage, please contact:
Graphic Designer & Communications Coordinator, Sarah Walker at 519-438-1723 ext. 253.

 

To save the jpg or png images below, simply click on one to enlarge it and right click to save to your computer. Working files are also available in eps format.

3-colour horizontal logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working files), jpg and png

3-colour vertical logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working file), jpg and png

Black horizontal logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Black vertical logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Knock out horizontal logo
Black background eps (working files), jpg and png

Knock out vertical logo
Black background eps (working files), jpg and png

Use of logo guidelines

  • No part of the Share Your Local Love logo may be altered in any way
  • No wording or graphic may be added to this logo
  • The Share Your Local Love logo must be used with the United Way Elgin Middlesex logo

If you have any questions about the Share Your Local Love logo and proper usage, please contact:
Graphic Designer & Communications Coordinator, Sarah Walker at 519-438-1723 ext. 253.

 

To save the jpg or png images below, simply click on one to enlarge it and right click to save to your computer.

Donate Today full colour red horizontal 
Print quality (300 dpi, CMYK), jpg and png

Donate Today black horizontal 
Print quality (300 dpi, CMYK), jpg and png

Take Action full colour red horizontal 
Print quality (300 dpi, CMYK), jpg and png

Take Action black horizontal 
Print quality (300 dpi, CMYK), jpg and png

Join us colour red horizontal 
Print quality (300 dpi, CMYK), jpg and png

Join us black horizontal 
Print quality (300 dpi, CMYK), jpg and png

Volunteer colour red horizontal 
Print quality (300 dpi, CMYK), jpg and png

Volunteer black horizontal 
Print quality (300 dpi, CMYK), jpg and png

Sign up colour red horizontal 
Print quality (300 dpi, CMYK), jpg and png

Sign up black horizontal 
Print quality (300 dpi, CMYK), jpg and png

Stories and photography

Below are the stories and photos that you can use to support your campaign. Please use all materials with the United Way logo. All photos can be used and resized but do not crop them. #UNIGNORABLE must appear in the bottom right corner as indicated.

Questions?

Ph: 519-438-1721
E: uw@unitedwayem.ca

Dakota HalfpennyToolkit