United Way launches local response to global COVID-19 crisis
United Way has launched a COVID-19 community response fund and giving portal, Local Love in a Global Crisis http://unitedwayem.ca/covid-19/, to help organizations and individuals support our community’s most pressing human care needs as we battle the coronavirus outbreak.
“Corporations, labour and community leaders, and individual donors in our community are calling us, asking what they can do to help people right now,” says Kelly Ziegner, President & CEO, United Way Elgin Middlesex. “We’re bringing together local municipalities and other key stakeholders to deploy funds quickly to organizations serving the highest needs in our communities.”
“Our shared intent is to quickly get money out the door and into the community so that those who are most vulnerable do not get pushed further into the margins during this crisis.”
For example in London, United Way is working in collaboration with the Mayor’s Social Impact and Recovery Task Force. United Way’s role is to connect key stakeholders to pool resources. Funds will be invested in priorities informed by the Mayor’s task force.
“Our shared intent is to quickly get money out the door and into the community so that those who are most vulnerable do not get pushed further into the margins during this crisis,” Ziegner says. Talks are in progress with regional municipalities and stakeholders as well.
Funds raised will be invested in keeping local programs and services running should staff and volunteers need to self-isolate, or fall ill. Funds will also be used to scale up the most critical programs, or extend their reach across the city, often in new ways that don’t involve face-to-face contact.