United Way Campaign in 4 easy steps

Your workplace guide for improving lives locally

Campaign Booklet

Campaign Champions make a real impact in their workplaces and in our community. It is a rewarding role that takes planning, purposeful communication, and creativity. Each workplace is unique. You will want to customize your Campaign to make it successful for your workplace’s specific culture, using the ideas, tools and best practices we have provided here to help you.

Download and print
our booklet for quick tips and tricks for a winning workplace campaign.

Download now

Campaign Training Video

Get all the ideas, tools and support you need! Watch our Campaign in 4 Easy Steps video

*Please note that the GenNext Program and Labour United are not currently active.

Champion Training

Virtual and in person training sessions with our Development Officers help guide you through every step of your campaign and provides you with useful tips and tools for a winning workplace Campaign.

This year’s sessions are now closed.
Please contact us if you have questions about your Campaign.

Campaign Toolkit

This toolkit provides information to help you through every step of your campaign. Included are tips, best practices, forms, templates, materials, social and everything in between. These are all the necessary resources for coordinating a fun, educational and successful workplace campaign.

Check back often — more items are being added periodically!

2023 Community Campaign all materials coming soon!

Campaign Poster

United Way Elgin Middlesex Campaign poster. United.

Campaign Playbook

Campaign Champion PPT

Email Signature

Social Media

Social media is a great way to highlight what you’re doing for our community through your Workplace Campaign. United Way Elgin Middlesex is active on major social channels.

Facebook
X (Twitter)
Instagram

We love to hear about your campaign! Tag us @unitedwayemca and in all your posts and tweets.

Update your cover photos! Join the recovery by updating your Facebook and Twitter cover photos.

Share our sharables! Simply click on an image below to enlarge it, and then right-click to save it to your computer. Check out our Social Media tip card for posts and tweets you can use. For in-depth key messages, proof points and statistics, see the Campaign Playbook (coming soon).

Facebook cover photo

X (Twitter) cover photo

Campaign Stories

See all our Campaign videos on our YouTube channel.

Read how we’re United.

Read our Campaign story

Campaign Trailer
We are United.
(English – 36 seconds)

Campaign Full
United. For local change
(English – 80 seconds)

Lisa’s story
United. For healthy food.
(English – 61 seconds)

Elisabete’s story
United. For strong neighbourhoods.
(English – 61 seconds)

Stanislav’s story
United. For basic needs and belonging.
(English – 61 seconds)

Jazz’s story
United. For connection.
(English – 61 seconds)

Aaron’s story
United. For a fresh start.
(English – 61 seconds)

Brian’s story
United. For a way home.
(English – 61 seconds)

Ed’s story
United. For belonging.
(English – 61 seconds)

Ray’s story
United. For a Caring Community.
(English – 61 seconds)

Certificates

Share the Love, The 50/50 for United Way

Below are some profile images to share on your page or social media to help raise awareness.

To save these images simply click on one to enlarge it and right click to save.

United Way Elgin Middlesex

United Way’s logo is one of its most valuable assets and a form of intellectual property. Below is United Way Elgin Middlesex’s logo in various formats. United Way’s logo may be used by those who are raising funds or partnering with the charity.

Use of logo guidelines

  • No part of the United Way logo may be altered in any way
  • No wording or graphic may be added to the United Way logo
  • The United Way logo must be used/printed in red, black and grey (3-colour) or black (In special cases, the logo may be used in all red or all white. Please contact United Way to discuss)
  • The partnership and/or amount/percentage of donation to United Way must be clear on the material on which the logo appears
  • A third party using United Way’s logo must make it clear the event /initiative is for or with United Way, but not hosted by United Way
  • Download our brand guidelines

If you have any questions about United Way’s icons and proper usage, please contact:
Digital Design & Administration Coordinator, Dakota Halfpenny at 519-438-1723 ext. 253.

 

To save the jpg or png images below, simply click on one to enlarge it and right click to save to your computer. Working files are also available in eps format.

3-colour vertical logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working file), jpg and png

3-colour horizontal logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working files), jpg and png

Black horizontal logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Black vertical logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Knock out horizontal logo
Black background eps (working files), jpg and png

Knock out vertical logo
Black background eps (working files), jpg and png

United.

Below is United Way Elgin Middlesex’s United. logo in various formats. United Way’s logo may be used by those who are raising funds or partnering with the charity. Please use this logo with our United Way Elgin Middlesex logo.

If you need help or would like to use the working file for this logo, please contact Dakota Halfpenny with your inquiries.

Secondary, supporting logos are our call to action ‘Donate today.’ and our local promise ‘100% Local. Always.’ Please use these logos in support of the United. Campaign. Always use with the United Way Elgin Middlesex logo.

Campaign brand

Primary red logo (PMS 485)
Print quality (300 dpi, CMYK) – jpg and png

Black logo
White background, jpg and png

Knock out logo
Red background, jpg and png

Campaign call to action

Primary red logo (PMS 485)
Print quality (300 dpi, CMYK) – jpg and png

Black logo
White background, jpg and png

Knock out logo
Red background, jpg and png

Campaign brand promise

Primary red logo (PMS 485)
Print quality (300 dpi, CMYK) – jpg and png

Black logo
White background, jpg and png

Knock out logo
Red background, jpg and png

United Way offers many online and payroll donation options. Below you can download the donation form and learn about point of sale and cause marketing campaigns.

ePledge documents

Want to connect with your United Way staff partner or contact us about events?

Please fill out the form below.

Thank you for volunteering with your organization’s United Way Campaign. Your enthusiasm and hard work make a tremendous difference in the lives of people right here in your community.

Questions?

Ph: 519-438-1721
E: uw@unitedwayem.ca

Dakota HalfpennyToolkit