United Way Campaign in 4 easy steps
Your workplace guide for improving lives locally
Campaign Booklet
Campaign Champions make a real impact in their workplaces and in our community. It is a rewarding role that takes planning, purposeful communication, and creativity. Each workplace is unique. You will want to customize your Campaign to make it successful for your workplace’s specific culture, using the ideas, tools and best practices we have provided here to help you.
Download and print
our booklet for quick tips and tricks for a winning workplace campaign.
Campaign Training Video
Get all the ideas, tools and support you need! Watch our Campaign in 4 Easy Steps video
*Please note that the GenNext Program and Labour United are not currently active.
Champion Training
These virtual and in person training sessions with our Development Officers help guide you through every step of your campaign and provides you with useful tips and tools for a winning workplace Campaign.
Please contact us if you have questions about your Campaign.
Session 1
Tuesday September 12
9:00AM – 10:30AM
IN PERSON
Space is limited
Session 2 (Elgin County Focus)
Thursday September 14
11:30AM – 1:00PM
VIRTUAL
Space is limited
Session 3
Thursday October 5
11:30AM – 1:00PM
VIRTUAL
Space is limited
Campaign Toolkit
This toolkit provides information to help you through every step of your campaign. Included are tips, best practices, forms, templates, materials, social and everything in between. These are all the necessary resources for coordinating a fun, educational and successful workplace campaign.
Check back often — more items are being added periodically!
2023 Community Campaign all materials coming soon!
Campaign Poster
Campaign Playbook
Campaign Champion PPT
Email Signature
Social Media
Social media is a great way to highlight what you’re doing for our community through your Workplace Campaign. United Way Elgin Middlesex is active on major social channels.
Facebook
X (Twitter)
Instagram
We love to hear about your campaign! Tag us @unitedwayemca and in all your posts and tweets.
Update your cover photos! Join the recovery by updating your Facebook and Twitter cover photos.
Share our sharables! Simply click on an image below to enlarge it, and then right-click to save it to your computer. Check out our Social Media tip card for posts and tweets you can use. For in-depth key messages, proof points and statistics, see the Campaign Playbook (coming soon).
Facebook cover photo
X (Twitter) cover photo
Campaign Stories
See all our Campaign videos on our YouTube channel.
Read how we’re United.
Campaign Trailer
We are United.
(English – 36 seconds)
Campaign Full
United. For local change
(English – 80 seconds)
Lisa’s story
United. For healthy food.
(English – 61 seconds)
Elisabete’s story
United. For strong neighbourhoods.
(English – 61 seconds)
Stanislav’s story
United. For basic needs and belonging.
(English – 61 seconds)
Jazz’s story
United. For connection.
(English – 61 seconds)
Aaron’s story
United. For a fresh start.
(English – 61 seconds)
Brian’s story
United. For a way home.
(English – 61 seconds)
Ed’s story
United. For belonging.
(English – 61 seconds)
Ray’s story
United. For a Caring Community.
(English – 61 seconds)
Certificates
TD StairClimb materials
Below are some profile images to share on your page or social media to help raise awareness.
To save these images simply click on one to enlarge it and right click to save.
X (Twitter) cover image
Facebook cover image
Social shareables (IG size)
United Way Elgin Middlesex
United Way’s logo is one of its most valuable assets and a form of intellectual property. Below is United Way Elgin Middlesex’s logo in various formats. United Way’s logo may be used by those who are raising funds or partnering with the charity.
Use of logo guidelines
- No part of the United Way logo may be altered in any way
- No wording or graphic may be added to the United Way logo
- The United Way logo must be used/printed in red, black and grey (3-colour) or black (In special cases, the logo may be used in all red or all white. Please contact United Way to discuss)
- The partnership and/or amount/percentage of donation to United Way must be clear on the material on which the logo appears
- A third party using United Way’s logo must make it clear the event /initiative is for or with United Way, but not hosted by United Way
- Download our brand guidelines
If you have any questions about United Way’s icons and proper usage, please contact:
Digital Design & Administration Coordinator, Dakota Halfpenny at 519-438-1723 ext. 253.
To save the jpg or png images below, simply click on one to enlarge it and right click to save to your computer. Working files are also available in eps format.
3-colour vertical logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working file), jpg and png
3-colour horizontal logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working files), jpg and png
Black horizontal logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png
Black vertical logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png
Knock out horizontal logo
Black background eps (working files), jpg and png
Knock out vertical logo
Black background eps (working files), jpg and png
United.
Below is United Way Elgin Middlesex’s United. logo in various formats. United Way’s logo may be used by those who are raising funds or partnering with the charity. Please use this logo with our United Way Elgin Middlesex logo.
If you need help or would like to use the working file for this logo, please contact Dakota Halfpenny with your inquiries.
Secondary, supporting logos are our call to action ‘Donate today.’ and our local promise ‘100% Local. Always.’ Please use these logos in support of the United. Campaign. Always use with the United Way Elgin Middlesex logo.
Campaign brand
Primary red logo (PMS 485)
Print quality (300 dpi, CMYK) – jpg and png
Black logo
White background, jpg and png
Knock out logo
Red background, jpg and png
Campaign call to action
Primary red logo (PMS 485)
Print quality (300 dpi, CMYK) – jpg and png
Black logo
White background, jpg and png
Knock out logo
Red background, jpg and png
Campaign brand promise
Primary red logo (PMS 485)
Print quality (300 dpi, CMYK) – jpg and png
Black logo
White background, jpg and png
Knock out logo
Red background, jpg and png
United Way offers many online and payroll donation options. Below you can download the donation form and learn about point of sale and cause marketing campaigns.
ePledge documents
Want to connect with your United Way staff partner or contact us about events?
Please fill out the form below.
Thank you for volunteering with your organization’s United Way Campaign. Your enthusiasm and hard work make a tremendous difference in the lives of people right here in your community.
Questions?
Ph: 519-438-1721
E: uw@unitedwayem.ca