United Way launches open call for funding applications

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Our new funding model strengthens our commitment to addressing poverty by increasing opportunities to organizations and programs led by, focused on and/or serving equity-seeking populations who are disproportionately affected by social challenges in our region.

Kelly Ziegner
President & CEO,
United Way Elgin Middlesex

United Way has recently revised its Community Fund model to continue to prioritize poverty reduction and prevention, and open up funding opportunities to additional organizations and programs that address our region’s most pressing social issues. 

“United Way has always invested in programs that address poverty,” says Kelly Ziegner, President & CEO, United Way Elgin Middlesex. “Our new funding model strengthens that commitment by increasing opportunities to organizations and programs led by, focused on and/or serving equity-seeking populations who are disproportionately affected by social challenges in our region.”  

Funds raised during the United Way 2021 Campaign will be allocated using the new funding model to help people living in poverty or at risk of living in poverty. All donations to United Way stay 100% local, always. 

United Way Elgin Middlesex is the largest non-government funder of social services in London, St. Thomas and Strathroy and other communities in Elgin and Middlesex counties. Last year, over $4.6 million dollars was  granted through the Community Fund  to sustain a vital network of essential programs and services that thousands of local people—our friends, neighbours and family—depend on every year.  

As part of United Way’s ongoing work to dismantle systems of racism and oppression in our region, the revised Community Fund model is intended to be more inclusive and is open to all registered charities meeting the program criteria.  

“This important transition for our organization reflects our commitment to evolving our own practices and taking steps to ensure an equitable and inclusive future for all,” says Sara Middleton, Director, Community Impact, United Way Elgin Middlesex. 

Yesterday’s announcement marks the launch of the United Way Community Fund Program funding stream. This stream will provide grants of up to $300,000 annually for two years for evidence-based poverty reduction and prevention programs and services serving equity-seeking populations in Elgin and Middlesex.

Funding applications are due by 12:00pm Friday October 1, 2021. Successful applicants will be notified before March 31, 2022, pending a rigorous review process by community volunteers and United Way staff, resulting in funding decisions to be made by United Way’s Board of Directors.  

Organizations must be operating programs in Elgin or Middlesex County, including the cities of London, St. Thomas and Strathroy, to be eligible for grants from the United Way Community Fund. Two additional funding streams, Project funding and Core Agency funding, are expected to launch in 2022 or later. 

Program funding stream now open.

Apply Online Now

Round 1 application deadline: October 1 at 12:00pm

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