United Way Ultimate Burger Battle 2026
The tastiest event of the year is back. November 1–30, 2026.
Be part of the fun!
18 restaurants in year one
5,000+ burgers sold
90,000+ social media impressions
How it works
Los Olivos, Loosey Juicy Lucy burger - Winner Ultimate Burger 2025
- Sign up — Register your restaurant and commit to a November feature burger.
- Build your Ultimate Burger — Create a signature burger. Using local ingredients is encouraged.
- Sell it all month — Run your Ultimate Burger as a featured menu item throughout November.
- Donate $2 per burger — Every sale puts money toward United Way’s work fighting poverty right here in our community.
- Compete for awards — Battle other local restaurants for community bragging rights.
- Get the word out — Post a photo of your burger and United Way will promote it across our channels.
What restaurants compete for
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Ultimate Burger of the Year — judged by VIP Burger Ambassadors on taste, toppings, creativity, and presentation (Platinum restaurants only)
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Most Ultimate Burgers Sold — open to all participants
❤️
People’s Choice — 1st, 2nd, and 3rd place, voted by your customers
A month of free promotion
Joining the Burger Battle isn’t just about giving back — it brings real exposure and new customers through your door.
- Month-long promotion across print, radio, and social media
- New customers drawn in by the month-long campaign
- Increased sales from event hype and community buzz
- Bragging rights (and a window decal) if you win
Last year’s reach by the numbers
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4 Radio Stations
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500 Ads
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8 Interviews
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127,000 Listeners per week
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60,000+ E-newsletter readers
Choose your package
Platinum Package — $500
Limited to 12 restaurants
Includes up to 10 free burgers — one for each VIP “Burger Ambassador” who will promote your restaurant on social media and judge your burger for Ultimate Burger of the Year.
Platinum-exclusive benefits:
- Eligible to win Ultimate Burger of the Year
- Promotional support from a team of VIP Burger Ambassadors who post and recommend your restaurant
- Priority placement through media partnerships valued at over $190,000 (launch party, media releases, interviews, and more)
- Enhanced visibility on United Way’s social media throughout November
- Featured on the Ultimate Burger Battle website
Also included:
- Logo and/or name in printed materials: posters, flyers, and newspaper/magazine ads
- Logo, name, and web link in online promotion: event website, social media, and e-newsletter to 60,000+ readers
- Special photo/video feature on United Way’s website and social pages (7,800+ followers)
- Month-long People’s Choice voting contest
- Posters, table toppers, and in-store materials
- Custom window decal if you win any award category
- Recognition at media launch
- Opportunities for radio mentions and media interviews
Gold Package — $250
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- Logo and/or name in select printed materials: posters, flyers, and newspaper/magazine ads
- Logo, name, and web link in online promotion: event website, social media, and e-newsletter to 60,000+ readers
- Month-long People’s Choice voting contest
- Posters, table toppers, and in-store materials
- Custom window decal if you win any award category
- Recognition at media launch
- Opportunities for radio mentions and media interviews
“We’re so happy to be part of Ultimate Burger Battle — it’s been amazing and we’re having a blast. We can’t wait for next year.”
— Tiger Jack’s
Ready to join the battle?
Sign up online or reach out to the team directly. Platinum spots are limited to 12 restaurants, so don’t wait.
Questions? burgerbattle@UnitedWayEM.ca
Chris McInnis — 519-200-5193
Nohora Sepulveda — 226-637-8703
Juan Marulanda — 519-318-2565